Hallmark
n 1: a distinctive characteristic or attribute
2: a mark on an article of trade to indicate its origin and authenticity
Hallmark is also a name that has been used for a variety of successful businesses. At such a young age the members of Hallmark have already played in (or still play in) many acts (Mirror, July Fourth Toilet, Flash Bastard, Canned Hamm, The Sweet Fuck All, Descent, etc.). Here they combine mature pop songcraft with a raucous barely stabilized energy to make their own sense of melodramatic glitter rock moderne. No fear of ballads or emotion. No gimmicks, this time it's serious with nothing left to lose honed with an intense charisma. Red wine stained post-decadence. A curiously unique perfume that never quite masks the sweat from the pervasiveness of the grandiose and the fantastic. The way the light catches your eyes. The thorn of a rose pricked from a port city that broke its' promise.
For physical events that happen at a specific time. For example a concert, or dance performance. If there are multiple shows, you can still duplicate your event to cover them all.